Alex MacLennan

About

Alex MacLennan is the Senior Director, Publications & Editorial Production at the World Wildlife Fund. MacLennan provides editorial direction and oversight for WWF‘s flagship print products, website, and social media channels, leading the drive toward smart, effective strategies and content that bridge programmatic and audience needs. He manages an institutional Editorial Board; develops inclusive and forward-looking content strategies to drive impact against institutional priorities; produces cross-platform storytelling packages, both onsite and virtually; creates, maintains, and manages short and long-term communications and storytelling calendars, and serves as a lead storyteller for the institution as a whole.