Six Steps to Changing Hearts and Minds—For Good
Six Steps to Changing Hearts and Minds—For Good
Evan Wolfson
President
Freedom to Marry
Carrie Schum
Executive Vice President
Hattaway Communications
@HattawayComm
Doug Hattaway
President
Hattaway Communications
@HattawayComm
When the Gallup organization first surveyed Americans about same-sex marriage, only 27 percent supported marriage equality. Today, more than 60 percent support it. Millions of people changed their minds, thanks to a narrative change campaign that succeeded against enormous odds.
This session will look at the surprising science behind the success of the marriage equality movement, with a powerful framework and practical advice for achieving what social scientists call “durable” attitude and behavior change.
